The symbol of WONJIN GROUP (Kyungdong Group) is the most basic element of its CI (corporate identity) and presents the corporate value of respect for humans pursued by the people of WONJIN implicitly on the basis of the character ‘human 人’ in the center. The initial 'K' demonstrates WONJIN’s will to leap forwards in caring for humans and the environment.

Additionally, the orange 'perfect circle’ in the upper-left part of the symbol presents the vision of WONJIN to bring brightness to human life, just as the sun does, and represents a ‘good meeting’ between customers and WONJIN. It has hope for ‘the creation of a warm space in life where customers and WONJIN become one.'